How 100 Interviews Changed Everything for a Clear Path to Market.
Moment for Parents | Perinatal Mental Health + Digital Health
The Challenge
The Product Existed. The Customer Proof Did Not.
Moment for Parents had approximately $1.3M in non-dilutive NIH funding, strong technology, and a clear mission: supporting moms in the perinatal period with emotional validation and mental health tools. What the team lacked was a validated path to market. Their commercialization hypotheses had not been tested against real customer input, which meant both their target segment and go-to-market approach carried meaningful risk.
Our Approach
Design the discovery framework
Structured an eight-week customer discovery sprint built around testing commercialization hypotheses, not confirming them.
100 Conversations Before a Single Commitment
Conduct stakeholder interviews at scale
Ran 100 interviews across OBs, midwives, parents, non-profits, clinical psychologists, Medicaid employees, and marketers to capture a full picture of the market landscape.
Surface real problem-solution fit
Prioritized listening over pitching to uncover where genuine pain existed and where assumed demand did not.
Translate insights into strategy
Converted raw interview data into a clear beachhead market focus, a long-term growth strategy, and actionable commercialization priorities
Test and pivot in real time
Structured a rapid hypothesis-testing loop so the team could move away from solutions customers did not recognize before those assumptions were built into the product.
Results
What We Delivered
100 customer discovery interviews completed across 7 stakeholder categories in 8 weeks.
The Impact of Our Work
Our discovery framework gave their team a validated commercialization strategy grounded in what the market actually needed. The project was recognized by i-Corps instructors for the team's intellectual honesty and willingness to act on what the data showed, a signal that the process was rigorous enough to hold up to external scrutiny.
Defined short-term beachhead market and validated target segment.
Long-term growth strategy structured around confirmed customer needs.
Insights into parent mental health challenges mapped to future feature priorities.
Direct introductions to key stakeholders relevant to the business model.
A strong product and credible funding are not enough if the path to market is built on untested assumptions. If you are ready to test your assumptions before they become expensive mistakes, let's build the discovery framework that gets you there.